Sour3 Fruits Mix

This product is a beverage brand showcased in convenience stores. In our packaging design plan, we encountered many constraints due to the printing process on aluminum cans. The flavor is mixed fruit, which means that many fruit images need to be featured on the packaging. However, the printing process limits us to eight colors. The main challenge of this packaging design is to fully represent the colors of the passion fruit, peach, apple, and banana images within these constraints.

Following discussions with the client, we decided on peach pink as the background color for the overall design. The goal was to make an eye-catching first impression. Furthermore, our research on market products showed that this color is often used in fruit-flavored food packaging, making it a suitable choice to convey the sweetness of fruit.